Gartner Research

Leading Companies Focus on Packaging to Meet Consumer Demands, Address CSR and Optimize Costs

Published: 24 May 2019

ID: G00378763

Analyst(s): John Blake


Packaging is becoming a focus area due to increased sustainability, customer experience and efficiency needs. Supply chain leaders can use this research to identify and leverage key areas where packaging helps to meet these needs and deliver cost optimization benefits.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Sustainability and CSR Have Gone Mainstream, Increasing the Call to Improve Packaging
  • Market Demands Are Requiring Brand Owners to Redesign Primary and Distribution Packaging for E-Commerce
  • Packaging Has an Opportunity to Mitigate Ongoing Challenges With Transportation Costs and Warehouse Utilization

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.