Gartner Research

Strategy and Strategic Plans — How They Are Different and Why It Matters

Published: 24 May 2019

ID: G00389220

Analyst(s): Ian Cox , Noah Rosenstein


Good strategy is critical to succeed in digital business, but many CIOs confuse the essence of strategy with a more detailed strategic plan. By understanding the difference and why it matters, CIOs can create a more effective strategy and associated strategic plan and drive better business outcomes.

Table Of Contents
  • Key Challenges



  • Ensure Your Strategic Planning Process Covers Three Distinct Planning Horizons
  • Use the Planning Horizons to Diagnose and Resolve Common Challenges With Strategy and Strategic Planning

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.