Gartner Research

Optimize Budget and Allocate Marketing Investment Using Best-in-Class Benchmarks

Published: 24 May 2019

ID: G00385856

Analyst(s): Jen Singleton


TSPs often inquire if they should increase overall marketing investment, how to allocate that investment and what the impact will be on pipeline generation. Product marketers should optimize their budgets to yield improvements in marketing and sales funnel conversion rates.

Table Of Contents


  • Overall Marketing Investment Benchmarks
  • Allocating Investment Across People, Technology and Programs
  • Understanding Sales Targets From Marketing Investment
  • Increasing Marketing Investment Yields Higher Funnel Conversion Rates
  • Summary

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