Gartner Research

General Manager Insight: Recognizing the Silent Signs of Emerging Disruption

Published: 24 May 2019

ID: G00388955

Analyst(s): Mark McDonald


Technology general managers are at the forefront of creating and responding to disruption. Disruption builds from competitor actions and changing customer needs. Recognizing the initial and, potentially, silent signs of disruption helps general managers take meaningful action.

Table Of Contents


  • A Working Definition for the Signals of Disruption
  • The Signs of Emerging Disruption
  • Customer Disruption
  • Demographic Disruption
  • Value Stack Disruption
  • General Managers as Sentinel to Detect Disruption

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.