Gartner Research

What the Popularity of True Crime Podcasts Says About Marketing to Women in the #MeToo Era

Published: 28 May 2019

ID: G00388749

Analyst(s): Iconoculture Research Team

Summary

The current cultural moment is dramatically impacting the role gender plays in women’s lives. Female consumers’ strong resonance with true crime podcasts points to exciting new marketing messaging opportunities.

Table Of Contents

Related Content

  • Key Challenge
  • Recommendation

Introduction

Analysis

  • Women Drive the Success of True Crime Podcasts
  • Connect With Female Consumers by Leveraging Gallows Humor and Vulnerability to Empower and Engage

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