Gartner Research

Understanding B2B Buying Preferences: How B2B Customers Use Digital Channels on the Path to Purchase

Published: 28 May 2019

ID: G00705756

Analyst(s): Marketing Research Team

Summary

B2B buyers encounter a vast number of information sources during their purchase journey. This data helps B2B marketing leaders provide high-quality digital information that acknowledges their customers’ channel preferences.

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