Gartner Research

App-Enabled Print Platform Innovations Require New Portfolio Marketing Strategies

Published: 28 May 2019

ID: G00367543

Analyst(s): Ivo Tsvyatkov


Multifunction devices have transitioned toward true mobile-phone-like, app-enabled touchscreen interfaces, providing users with much deeper digital workplace agility. Print product marketers must devise a portfolio marketing strategy to build better differentiation for their app-enabled interface.

Table Of Contents


  • Communicate the Value and Relationships of the Three Application Sets
    • MPS Service Apps
    • Security Apps
    • Workflow Automation Apps
  • Build a Story That Makes Sense of the Emerging App-Enabled Print Technologies

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