Gartner Research

Market Insight: Manufacturing Market Planning and Strategy for Product Managers, 2019

Published: 28 May 2019

ID: G00389583

Analyst(s): Kenneth Brant , Alexander Hoeppe


Global manufacturing IT spending will reach $670 billion in 2023. Product managers responding with their product and service portfolios to the maturity and business needs of various manufacturing enterprises have a significant influence on their successful transformation into digital businesses.

Table Of Contents



  • Market Dynamics — Digital Is the Disruptor in a Conservative Industry
    • Top Things We Are Watching
  • Customer Acquisition — Address Your Clients’ Extremely Diverse Needs to Succeed
    • Top Things We Are Watching
  • Market Share Growth — Deliver Value Across End-to-End Solutions to Scale Beyond the Proof of Concept Phase
    • Top Things We Are Watching
  • Industry Scale — Leverage Industry Standards to Advance Interoperability in the Ecosystem
    • Top Things We Are Watching

Background and Context

  • Manufacturing Industry Growth Opportunities
  • Customers/Buyers Are Changing
    • Think Big
    • Start Small
    • Move Fast

The Impact


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.