Gartner Research

Market Insight: Manufacturing Market Planning and Strategy for Product Managers, 2019

Published: 28 May 2019

ID: G00389583

Analyst(s): Kenneth Brant, Alexander Hoeppe

Summary

Global manufacturing IT spending will reach $670 billion in 2023. Product managers responding with their product and service portfolios to the maturity and business needs of various manufacturing enterprises have a significant influence on their successful transformation into digital businesses.

Table Of Contents

Introduction

Analysis

  • Market Dynamics — Digital Is the Disruptor in a Conservative Industry
    • Top Things We Are Watching
  • Customer Acquisition — Address Your Clients’ Extremely Diverse Needs to Succeed
    • Top Things We Are Watching
  • Market Share Growth — Deliver Value Across End-to-End Solutions to Scale Beyond the Proof of Concept Phase
    • Top Things We Are Watching
  • Industry Scale — Leverage Industry Standards to Advance Interoperability in the Ecosystem
    • Top Things We Are Watching

Background and Context

  • Manufacturing Industry Growth Opportunities
  • Customers/Buyers Are Changing
    • Think Big
    • Start Small
    • Move Fast

The Impact

Conclusion

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