Gartner Research

Critical Steps for Tech Product Managers: Optimize Life Cycle Events

Published: 29 May 2019

ID: G00389459

Analyst(s): Jonathan Davenport


Events that occur throughout a product’s life cycle directly impact the product’s bottom line. Product managers must prepare for both planned and unforeseen events by optimizing product life cycle events through effective horizon scanning, risk management and response-planning exercises.

Table Of Contents
  • Key Challenges



  • Step 1: Scan the Horizon for Life Cycle Event Triggers
  • Step 2: Evaluate Event Risks by Assessing Impact and Likelihood
  • Step 3: Develop Event-Based Response Plans

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