Gartner Research

Tech Product Manager Topic Overview: Package Products for Best Impact

Published: 29 May 2019

ID: G00388170

Analyst(s): Carrie Cowan , Mike Dorosh

Summary

Well-packaged products support a path to high-value sales interactions, while growing differentiation and brand value. Product managers must use packaging strategies that map features, services and complementary partner solutions to customer needs to create synergistic business value.

Table Of Contents

Analysis

  • Why Is Packaging Important?
  • What Are the Common Challenges?
  • What Does Successful Packaging Look Like?

Research Highlights

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client