Gartner Research

Tech Product Manager Topic Overview: Package Products for Best Impact

Published: 29 May 2019

ID: G00388170

Analyst(s): Carrie Cowan , Mike Dorosh


Well-packaged products support a path to high-value sales interactions, while growing differentiation and brand value. Product managers must use packaging strategies that map features, services and complementary partner solutions to customer needs to create synergistic business value.

Table Of Contents


  • Why Is Packaging Important?
  • What Are the Common Challenges?
  • What Does Successful Packaging Look Like?

Research Highlights

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