Gartner Research

Tech CEOs Must Leverage Customer Scenarios to Create Compelling Roadmaps

Published: 29 May 2019

ID: G00378910

Analyst(s): Tao Wu


It is imperative to create attractive product features that resonate with customer needs while delivering an achievable roadmap with quick go-to-market. Tech CEOs must prioritize by leveraging customer scenarios to identify valuable product features and align innovative technologies.

Table Of Contents
  • Key Challenges



  • Improving Customer Centricity Through Scenarios
    • Identifying Product Features
    • Aligning Innovative Technologies
  • Use a Weight Tool to Identify Key Value Propositions and Delimit Product Territory

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