Gartner Research

How to Overcome 3 Operational Challenges That Limit New Product Launch Success

Published: 29 May 2019

ID: G00389447

Analyst(s): Arthur Villa , Rene Buest


New product launches are a critical priority for most tech CEOs, but over 50% of tech product launches are considered failures. To effectively launch new products, tech CEOs must carefully review their forecasts, build effective launch teams and stick to their timelines.

Table Of Contents
  • Key Challenges



  • Set Realistic Revenue Targets via Independent Review to Validate Your Forecast Assumptions
  • Build Your Launch Teams Through Fitting the Right Skills to the Right Product/Service Purpose
  • Assemble Organizational Energy Behind Product Launch Dates and Be Rigorous About Product Readiness

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.