Gartner Research

General Manager Insight: Balancing the Scorecard From the Outside-In

Published: 30 May 2019

ID: G00386319

Analyst(s): Mark McDonald


Technology general managers make decisions that have implications for customers, investments, operations and strategy. Extending the scorecard to include measures that work from the outside-in provides the information needed to lead strategically as well as tactically.

Table Of Contents


  • Product Leaders’ Current Metrics Concentrate on Financial and Product Performance
  • Gaining a More Balanced View of Performance Through Adopting an Outside-In Perspective
  • Sample Outside-In Performance Factors
  • Applying a More Balanced Set of Metrics

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