Gartner Research

Market Insight: How Tech CEOs Can Target the Buyers of Digital Product Development Services

Published: 30 May 2019

ID: G00400969

Analyst(s): Neil Barton , Chrissy Healey


Providers of outsourced product engineering services face growing competition from digital agencies and IT system integrators. Tech CEOs must adjust their product strategies and messaging to become distinctive in the market for developing connected digital products.

Table Of Contents


Background and Context

The Impact

  • Digital Product Development Services Address a Growth Priority to Reach Customers Digitally
  • Three Buyer Roles Become More Important When Surfacing Unmet Needs


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