Gartner Research

Product Managers Seeking Alliances With Consulting Providers Must Adapt Their Value Propositions

Published: 30 May 2019

ID: G00388017

Analyst(s): Brendan Williams , Chrissy Healey


To achieve growth through alliances with a digital business consulting services provider, product managers must clearly demonstrate how their products and/or services align to and complement the positioning strategy adopted by the consulting provider.

Table Of Contents


  • The Importance of Establishing Strong Alliances With Consulting Providers
    • Product Managers Must Understand DBCS Providers’ Market Strategies and Align Their Value Propositions and Messaging Accordingly
    • Understanding DBCS Providers’ Market Strategies
    • Aligning the Value Proposition to DBCS Providers’ Competitive Strategies

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