Gartner Research

Website Success: How to Evaluate and Deliver a Website Redesign Project

Published: 31 May 2019

ID: G00378340

Analyst(s): Nicole Greene

Summary

Websites require frequent, sometimes major, updates. But determining when, or if, a redesign is needed and executing the redesign successfully continue to challenge content marketers. Marketing leaders can follow the steps in this research to evaluate and deliver a website redesign project.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Determine If a Website Redesign Is the Right Solution for Your Business Challenges
    • Review the Factors That Influence Your Website’s Performance
    • Take an In-Depth Look at Your Performance Data
    • Identify Business Shifts Driving a Website Redesign When Your Company Is Rebranding or Supporting a Major Product Launch
  • Analyze Data to Validate Thinking and the Extent of Your Redesign
    • Performance Data
    • Website Content Audit Data
    • Conversion Rate Data
    • Customer Experience Input
    • Stakeholder Interview Input
  • Gain Leadership Buy-In, Confirm Budgets and Assemble Your Team
    • Divide Participants Into Tier 1, Tier 2 and Tier 3 Stakeholders
    • Set Goals and Objectives

Case Study

  • vAuto Redesigns Its Website to Provide Personalized CX

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