Gartner Research

Imperatives for IoT Software Product Managers in 2019

Published: 31 May 2019

ID: G00390410

Analyst(s): Alfonso Velosa , Scot Kim , Ahmed Mouldaia


The market for IoT software remains emergent and challenges product managers to improve their capabilities in product planning and product introduction. Gartner identifies four imperatives for product managers focused on building IoT software offerings.

Table Of Contents


  • IoT Market Trends Mandate Four Imperatives for IoT Software Product Managers
    • 1. Customers Have Shifted From Exploring IoT Technology to Focusing on IoT-Enabled Business Solutions
    • IoT Software Product Manager Imperative: Create Business-Centered IoT Software Product and Solutions
    • 2. Vendor Leadership Is Losing Patience With IoT Software Teams That Cannot Demonstrate Financial Viability
    • IoT Software Product Manager Imperative: Communicate IoT Software Business Value
    • 3. Industrial Customers Are Growing in Importance, but They Need End-to-End IoT Solutions
    • IoT Software Product Manager Imperative: Develop an Industrial-Grade IoT Solution Package
    • 4. Customers Are Exploring New IoT-Enabled Business Outcomes
    • IoT Software Product Manager Imperative: Know the Customer’s Evolving Business Needs

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.