Gartner Research

Toolkit: Job Description for Hiring a Sales Enablement Leader

Published: 31 May 2019

ID: G00385373

Analyst(s): Michele Buckley


Sales enablement extends beyond product training and content creation into a strategic function that can deliver competitive advantage. Product marketers should use this Toolkit to hire a strategic sales enablement leader to maximize impact on sales effectiveness, efficiency and growth.

Table Of Contents

When to Use

  • Four Ways to Leverage This Toolkit
    • Sales Enablement Leader Responsibilities
    • Seven Elements of Sales Enablement Framework
    • Sales Enablement Technology and Metrics

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