Gartner Research

AI Business Value Spotlight: Opportunities Abound

Published: 03 June 2019

ID: G00386991

Analyst(s): Saniye Alaybeyi


Organizations seek to take advantage of artificial intelligence for major and measurable gains in business value. This research guides IT leaders in targeting the most promising business opportunities for AI and successfully delivering AI capabilities for those opportunities.

Table Of Contents


  • Recognize the Sources of AI Business Value
  • Measure the Sources of AI Business Value by Using Gartner’s Business Value Model

Research Highlights

  • Demand Management
    • Improved Market Responsiveness
    • Improved Sales Effectiveness
    • Improved Product Development Effectiveness
  • Supply Management
    • Improved Customer Responsiveness
    • Improved Supplier Effectiveness
    • Improved Operational Effectiveness
  • Support Services
    • Improved HR Responsiveness
    • Improved IT Responsiveness
    • Improved Finance and Regulatory Responsiveness

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.