Gartner Research

Digital-Driven Growth in China's Emerging Fragrance Category

Published: 29 May 2019

ID: G00389334

Analyst(s): L2 APAC Team

Summary

Fragrance is seeing double-digital online sales growth in China, where fragrance is popular on social media. Iconic designer fragrance giants and beauty brands both rely on digital marketing, but their tactics differ when it comes to celebrity brand ambassadors, e-tailers and social media.

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