Gartner Research

Digital IQ Index: FMCG, Germany 2019

Published: 29 May 2019

ID: G00389408

Analyst(s): L2 Consumer Packaged Goods Team


E-commerce growth in the German fast-moving consumer goods market has been slower than anticipated, but Index brands are taking it in their stride. Brand websites increasingly house search-optimized educational site content, which rewards brands with high organic search visibility. This document was revised on 19 June 219. The document you are viewing is the corrected version. For more information, see the Corrections page on

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