Gartner Research

How Auto Brands Build Awareness in the Digital Age

Published: 02 May 2019

ID: G00389335

Analyst(s): L2 Auto Team

Summary

Auto brands’ marketing budgets have stagnated as brands re-evaluate their advertising efforts. Brands must integrate traditional and digital marketing tactics to optimize investments. Gain key digital marketing insights on how brands can leverage traditional industry and digital advertising.

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