Gartner Research

Critical Steps for Tech Product Managers: Differentiate Products

Published: 03 June 2019

ID: G00396810

Analyst(s): Clifton Gilley


Developing and maintaining a differentiated product in a world where customer needs, market conditions and competitive pressures are constantly shifting is a challenge for any product manager. Product managers can optimize the differentiation of their products by following three critical steps.

Table Of Contents
  • Key Challenges



  • Engage Deeply With Customers and Prospects to Identify Opportunities for Differentiation
  • Leverage Comprehensive Competitive Intelligence
  • Identify the Company’s and Products’ Distinctive Competencies

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