Gartner Research

Critical Steps for Tech Product Managers: Know the Customer

Published: 04 June 2019

ID: G00389875

Analyst(s): Ron Burns


Deep understanding of the customer problem that a product solves is fundamental to product strategy. For successful product planning, product managers must follow a three-step process that defines target customer segments, captures voice of the customer data and creates customer personas.

Table Of Contents
  • Key Challenges



  • Step 1: Define Target Customer Segments
  • Step 2: Capture VoC Data
  • Step 3: Create Enterprise and Individual Personas

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