Gartner Research

Product Managers Delivering On-Time Launches Significantly Reduce Product Failure Rates

Published: 04 June 2019

ID: G00389002

Analyst(s): Adrian Lee

Summary

Product launch failure rates increase threefold, reaching a 20% average, for product teams that are typically late with launches. To minimize missed targets, product managers need to master the critical steps to collaboratively manage and lead an on-time launch.

Table Of Contents

Analysis

  • Key Insight
  • Implications
  • What You Need to Do
  • What You Need to Know

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