Gartner Research

Use the ‘3 Whats’ Technique to Build an Action-Oriented Narrative Around Your Metrics

Published: 05 June 2019

ID: G00373518

Analyst(s): Srinath Sampath


Metrics dashboards offer little beyond numbers on a page and often lack the required context and actionable insights to inform executives’ mission-critical decisions. By applying the 3 Whats technique, CIOs can construct an action-oriented narrative for their C-suite built around their metrics.

Table Of Contents
  • Key Challenges



  • Clarify the “What?” by Laying Out the Evidence-Based Facts
  • Clarify the “So What?” by Translating the Facts Into Business Impact
  • Clarify the “Now What?” by Expanding on the Trade-Offs and Decisions Faced by the Executive Stakeholders
  • Follow the 3 Whats Technique to Improve Your Credibility and Perception

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