Gartner Research

Ignition Guide to Aligning Employment Value Proposition and Employment Branding Strategies

Published: 29 March 2019

ID: G00706873

Analyst(s): Human Resources Research Team


This guide will help heads of recruiting ensure their organizations take an integrated approach to managing their employment branding and EVP efforts, which results in a variety of talent outcomes, including lower candidate regret and an improved employee experience.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Understand Current Employment Brand and EVP Satisfaction and Preferences


Step 2 of 3: Prioritize Changes in Employment Branding and EVP Strategies


Step 3 of 3: Cascade Strategy Changes and Maintain Ongoing Governance


Review Your Performance

Recommended by the Authors

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