Gartner Research

Total Rewards Employee Preferences for Base Pay Competitiveness and Recognition

Published: 26 March 2019

ID: G00707622

Analyst(s): Human Resources Research Team


Organizations face increased pressure to optimize their rewards plans to attract and retain talent. Total rewards leaders can use this global benchmark to optimize rewards plans by assessing employee preferences for base pay, promotion, and reward and recognition programs.

Table Of Contents

Table of Contents

A Quick Guide to Understanding Employee Preferences

Table 1: The Levels of Conjoint Data

Table 2: Base Pay Competitiveness and Promotion and Recognition Attributes

Rewards Category Sensitivity for Base Pay Competitiveness and Promotion and Recognition

Preferences for Base Pay Competitiveness Attributes

Attribute Levels for Growth in Base Pay Over 3 Years

Attribute Levels for Horizontal/Internal Equity of Base Pay

Attribute Levels for Market Competitiveness of Base Pay

Attribute Levels for Base Pay Increase Differentiation

Preferences for Promotion and Recognition Attributes

Attribute Levels for Average Time to Promotion

Attribute Levels for Base Pay Increase for Promotion

Attribute Levels for Reward and Recognition


Recommended by the Authors

About This Research


©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.