Gartner Research

Current and Emerging Technologies in Sales

Published: 18 April 2019

ID: G00708106

Analyst(s): Sales Research Team


Executive sales leaders responsible for sales technology can use this research to learn about the adoption trends, ROI and future importance of 47 established and emerging sales technologies.

Table Of Contents

The Technologies in Sales Bullseye

Sales Execution Technologies

Next Best Action (NBA) and Algorithmic-Guided Selling

Sales Training Technology

Video Technology for Skill Building

Sales Content Management Technology

Context-Based Content Recommendations

Sales Operations Technology

Partner Relationship Management


Recommended by the Authors

About This Research

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.