Published: 17 April 2019
ID: G00706393
Analyst(s): Human Resources Research Team
As the competition for critical talent heats up, organizations are relying more heavily on L&D’s ability to upskill and reskill employees quickly and effectively. But where should L&D leaders start? For each marketing role, we report the top 15 marketing skills industry leaders are requesting.
Digitalization’s Influence on Today’s Marketing Skills
Table 1: Highest In-Demand Marketing Job Roles
The Market Should Inform Skills Identification Efforts
How to Use This Report
Skills by Critical Marketing Role
Marketing Manager
Market Research Analysts and Marketing Specialists
Public Relations and Fundraising Managers
Sales Managers
Management Analysts
Advertising and Promotions Managers
Conclusion
Recommended by the Authors
About This Research
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.