Gartner Research

The Skills Top Marketing Companies Want

Published: 17 April 2019

ID: G00706393

Analyst(s): Human Resources Research Team


As the competition for critical talent heats up, organizations are relying more heavily on L&D’s ability to upskill and reskill employees quickly and effectively. But where should L&D leaders start? For each marketing role, we report the top 15 marketing skills industry leaders are requesting.

Table Of Contents

Digitalization’s Influence on Today’s Marketing Skills

Table 1: Highest In-Demand Marketing Job Roles

The Market Should Inform Skills Identification Efforts

How to Use This Report

Skills by Critical Marketing Role

Marketing Manager

Market Research Analysts and Marketing Specialists

Public Relations and Fundraising Managers

Sales Managers

Management Analysts

Advertising and Promotions Managers


Recommended by the Authors

About This Research

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