Published: 22 March 2019
Analyst(s): Customer Service and Support Research Team
Customer service and support leaders can increase the quality of service rep applicants and decrease new-hire turnover by creating job postings that attract top performers, deflect poor-fit candidates and help candidates get an accurate sense of the work environment and culture before they apply.
Regret on Both Sides
Tactic 1: Be Controller Oriented
Describe How Success Is Driven by Controller Characteristics
Use Polarizing Language
Highlight Enticing Aspects of Day-to-Day Work
Promote Controller Values and Preferred Benefits
Emphasize Capabilities and Attributes Over Traditional Qualifications
Tactic 2: Emphasize Candidate Fit
Use Employee Insight to Describe Your Culture
Help Candidates Understand the Role Specifics
Emphasize Company Commitment to Employee Growth
Match Your Language to Your Culture
Emphasize the Role’s Connection to the Business
Tactic 3: Enable an Easy Evaluation
Answer Common Candidate Questions
Enable Evaluation on Your Company Site
Be Transparent About the Applicant Experience
Use Color Branding and Graphics
Briefly Summarize Top Priorities
F-Test Your Text
Have a Recognizable Title
Recommended by the Authors
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