Gartner Research

Profile of People Who Take Action When Companies Engage in Social Issues

Published: 27 March 2019

ID: G00707745

Analyst(s): Communications Research Team


This report profiles stakeholders who took action in response to a company’s public stance on sociopolitical issues. Communicators can use this research to understand the segment of stakeholders whose reactionary behaviors may have a disproportionately greater impact on corporate objectives.

Table Of Contents

Profile of Respondents

Generational Makeup

Education Level

Employment Status

Stakeholder Groups

Sociopolitical Alignment



Recommended by the Authors

About This Research

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