Gartner Research

Ignition Guide to Developing a Data Integration Strategy

Published: 29 January 2019

ID: G00707588

Analyst(s): Marketing Research Team


Data integration continues to be a challenge for most functions. This step-by-step guide will help customer experience leaders develop a strategic approach to data integration, achieving a better, more consistent view of the customer.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Define Data Integration Objectives and Scope


Step 2 of 4: Create an Implementation Plan for Data Integration Projects


Step 3 of 4: Review and Refresh Data Governance Standards and Processes


Step 4 of 4: Communicate the Data Integration Strategy


Review Your Performance

Recommended by the Authors

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.