Published: 29 January 2019
ID: G00707588
Analyst(s): Marketing Research Team
Data integration continues to be a challenge for most functions. This step-by-step guide will help customer experience leaders develop a strategic approach to data integration, achieving a better, more consistent view of the customer.
Overview
Steps
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 4: Define Data Integration Objectives and Scope
Tasks
Step 2 of 4: Create an Implementation Plan for Data Integration Projects
Tasks
Step 3 of 4: Review and Refresh Data Governance Standards and Processes
Tasks
Step 4 of 4: Communicate the Data Integration Strategy
Tasks
Review Your Performance
Recommended by the Authors
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