Gartner Research

On-Demand Audience Reaction Testing Process (U.S. Bank)

Published: 28 March 2019

ID: G00708012

Analyst(s): Communications Research Team

Summary

This case study will help external communications leaders responsible for responding to societal issues develop audience listening processes that can help anticipate stakeholder reactions and right-size the company’s messaging approach.

Table Of Contents

Overview

Solution Highlights

Challenge

Prerequisites

Solution

On-Demand Representative Sample

Outcome-Based Message

Results

Recommendations

Implementation Tools

About This Research

Recommended by the Authors

Presentation Deck

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