Gartner Research

Pseudo Prototypes (Diebold)

Published: 01 May 2019

ID: G00708156

Analyst(s): Research and Development Research Team


R&D leaders looking to accelerate business leadership commitment and stakeholder support for transformational innovation should enable stakeholders to emotionally connect with an idea. This case study outlines Diebold’s approach of using pseudo prototypes to increase ideas’ intuitive appeal.

Table Of Contents


Solution Highlights



Pseudo Prototypes

Table 1. Comparison of Pseudo Prototypes With Alternative Approaches in Early-Idea Presentations

Pseudo Prototype Selection Parameters



About This Research

Recommended by the Authors

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