Published: 01 May 2019
Analyst(s): Research and Development Research Team
R&D leaders looking to accelerate business leadership commitment and stakeholder support for transformational innovation should enable stakeholders to emotionally connect with an idea. This case study outlines Diebold’s approach of using pseudo prototypes to increase ideas’ intuitive appeal.
Table 1. Comparison of Pseudo Prototypes With Alternative Approaches in Early-Idea Presentations
Pseudo Prototype Selection Parameters
About This Research
Recommended by the Authors
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