Gartner Research

Pseudo Prototypes (Diebold)

Published: 01 May 2019

ID: G00708156

Analyst(s): Research and Development Research Team

Summary

R&D leaders looking to accelerate business leadership commitment and stakeholder support for transformational innovation should enable stakeholders to emotionally connect with an idea. This case study outlines Diebold’s approach of using pseudo prototypes to increase ideas’ intuitive appeal.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Pseudo Prototypes

Table 1. Comparison of Pseudo Prototypes With Alternative Approaches in Early-Idea Presentations

Pseudo Prototype Selection Parameters

Results

Recommendations

About This Research

Recommended by the Authors

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