Gartner Research

Challenger Sales Reps Take Control of the Customer Conversation

Published: 27 March 2019

ID: G00708169

Analyst(s): Sales Research Team

Summary

Learn how, in an increasingly complex and unpredictable sales environment, Challenger Selling helps reps stay one step ahead of customers and sustain constructive tension throughout the sales interaction.

Table Of Contents

Drive Deal Momentum

Take Control During Negotiations

Recommended by the Authors

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