Gartner Research

Business Owner Confidence and Loyalty to Financial Providers

Published: 08 April 2019

ID: G00708305

Analyst(s): Financial Services Business Leader Research Team


Our 2018 Survey of Business Owners examined business owners’ confidence in managing financial operations and meeting growth-rated challenges. This research gives commercial banking leaders an analysis of how different levels of confidence correspond to financial provider loyalty.

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Business Owners With Low Confidence in Managing Financial Operations Were More Likely to Make a Purchase With a New Financial Provider Than to Remain Loyal to Their Existing Provider

Business Owners With High Confidence in Meeting Growth-Related Challenges Were More Likely to Be Loyal to Their Existing Financial Provider Than to Switch to a New Provider

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