Gartner Research

Business Owner Confidence and Loyalty to Financial Providers

Published: 08 April 2019

ID: G00708305

Analyst(s): Financial Services Business Leader Research Team

Summary

Our 2018 Survey of Business Owners examined business owners’ confidence in managing financial operations and meeting growth-rated challenges. This research gives commercial banking leaders an analysis of how different levels of confidence correspond to financial provider loyalty.

Table Of Contents

More Detail

Business Owners With Low Confidence in Managing Financial Operations Were More Likely to Make a Purchase With a New Financial Provider Than to Remain Loyal to Their Existing Provider

Business Owners With High Confidence in Meeting Growth-Related Challenges Were More Likely to Be Loyal to Their Existing Financial Provider Than to Switch to a New Provider

Recommended by the Authors

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