Published: 08 April 2019
Analyst(s): Financial Services Business Leader Research Team
Our 2018 Survey of Business Owners examined business owners’ confidence in managing financial operations and meeting growth-rated challenges. This research gives commercial banking leaders an analysis of how different levels of confidence correspond to financial provider loyalty.
Business Owners With Low Confidence in Managing Financial Operations Were More Likely to Make a Purchase With a New Financial Provider Than to Remain Loyal to Their Existing Provider
Business Owners With High Confidence in Meeting Growth-Related Challenges Were More Likely to Be Loyal to Their Existing Financial Provider Than to Switch to a New Provider
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