Gartner Research

How CIOs Can Promote a Consistent Understanding of Digital Business Transformation

Published: 13 March 2019

ID: G00432047

Analyst(s): CIO Research Team


Our research shows how CIOs can use a business model framework to build a clear and unified understanding of digital business transformation goals among business leaders.

Table Of Contents

Confusion About Digital Business Transformation Can Stall Progress

Digital Business Transformation Defined

Use a Business Model Framework to Kick-Start the Conversation

Table 1: Digital Business Transformation Versus Digital Optimization Characteristics

Digital Business Transformation and the Customer

Table 2: Examples of Customer Transformation

Digital Business Transformation and the Value Proposition

Table 3: Examples of Value Proposition Innovation

Digital Business Transformation and Finance

Table 4: Examples of Financial Transformation

Digital Business Transformation and Capabilities

Table 5: Examples of Capability-Led Transformation

Bringing It All Together


Recommended by the Authors

About This Research

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