Published: 29 March 2019
Analyst(s): Human Resources Research Team
This guide will help heads of recruiting ensure their organizations take an integrated approach to managing their employment branding and EVP efforts, which results in a variety of talent outcomes, including lower candidate regret and an improved employee experience.
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 3: Understand Current Employment Brand and EVP Satisfaction and Preferences
Step 2 of 3: Prioritize Changes in Employment Branding and EVP Strategies
Step 3 of 3: Cascade Strategy Changes and Maintain Ongoing Governance
Review Your Performance
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.