Gartner Research

Market Insight: Insurance Market Planning and Strategy for Product Managers, 2019

Published: 06 June 2019

ID: G00389562

Analyst(s): Brandon Medford , Ramesh Marimuthu , James Ingham


The global insurance industry will spend $254 billion in constant currency on IT products and services in 2023. Due to variances in buyers’ digital maturity, product managers selling to insurance providers must understand how CIOs view digital transformation to properly position their solutions.

Table Of Contents


  • How Digital Transformation Is Reshaping the Insurance Industry
  • Insurance Industry Buyers’ Needs Are Changing
  • The Need to Fill Skills Gaps and Position Marketing Messages
  • The Impact of Emerging Technologies on the Insurance Industry
  • A Focus on Digital Platforms and Ecosystems

Background and Context

  • Insurance Industry Growth Opportunities
  • Future of Competition Within Tech for Insurance
    • Betting on Insurtechs
    • The Impact on Traditional IT Services Firms
    • How Tech Giants Are Changing the Vendor Landscape

The Impact


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