Gartner Research

General Manager Insight: Establishing a Successful Relationship With Your CFO

Published: 06 June 2019

ID: G00387496

Analyst(s): Max Azaham , Kaustav Dey


Technology general managers seeking funds to build great products must gain the support of their CFOs. To do so, they must establish successful relationships with CFOs by recognizing what type of CFO they are, aligning product plans to corporate objectives and winning their belief.

Table Of Contents
  • Key Challenges



  • Tailor Your Approach According to Your CFO’s Persona Type
  • Align Your Portfolio Plan to Corporate Objectives
  • Win the Belief of Your CFO
    • Manage Your Budget Well
    • Provide the CFO Transparency
    • Leverage Market Intelligence to Guide Strategic Decisions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.