Gartner Research

General Manager Insight: Establishing a Successful Relationship With Your CFO

Published: 06 June 2019

ID: G00387496

Analyst(s): Max Azaham , Kaustav Dey

Summary

Technology general managers seeking funds to build great products must gain the support of their CFOs. To do so, they must establish successful relationships with CFOs by recognizing what type of CFO they are, aligning product plans to corporate objectives and winning their belief.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Tailor Your Approach According to Your CFO’s Persona Type
  • Align Your Portfolio Plan to Corporate Objectives
  • Win the Belief of Your CFO
    • Manage Your Budget Well
    • Provide the CFO Transparency
    • Leverage Market Intelligence to Guide Strategic Decisions

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