Gartner Research

Guidance on Improving the Value of Your Sales Dashboard

Published: 07 June 2019

ID: G00380182

Analyst(s): Steve Herz


Uncoordinated dashboard development overwhelms users with information, leading to change requests that reduce value. Sales operations leaders can increase user value and decrease dashboard proliferation and reactive change by using a structured, iterative approach to understanding audience needs.

Table Of Contents
  • Key Challenges



  • Develop an Audience Needs Analysis Map to Deliver Dashboard Content to Audiences With Common Needs
  • Remove Elements From Dashboard Screens That Do Not Address Defined Audience Business Questions
  • Match Dashboard Design Choices to Identified Audience Needs
  • Iterate Dashboard Screen Drafts With Audience Members by Using Business Use Cases

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