Gartner Research

Tech CEOs of SMB ERP Providers Should Use Market Share Data to Stand Out Rather Than Stack Up

Published: 10 June 2019

ID: G00414532

Analyst(s): Chris Pang , John Kostoulas

Summary

SMB ERP providers often assume buyers are drawn to providers with large revenue and market share. Tech CEOs should see beyond this and use market share data to help develop sustained, credible and differentiated messaging.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use Market Share Data to Refine and Confidently Position Yourself
  • Pragmatically Use Technology Innovation to Deliver Clear and Effective Messaging

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