Gartner Research

Position Your AI Product at Both the BU and CIO Level, or Risk Delay or Cancellation

Published: 10 June 2019

ID: G00395247

Analyst(s): Werner Goertz


CIOs and BU leaders may conflict or seek consensus during the approval process, potentially endangering or delaying your project. Product marketers who approach marketing BU leaders with AI solutions should align their messaging between central and decentral decision makers.

Table Of Contents


  • Key Insights
  • What You Need to Know
  • What You Need to Do
  • Summary

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