Many China-based infrastructure technology providers have plans for overseas markets; however, few achieve the expected business outcomes in the initial years of entering global markets. Technology product marketers at CBITPs must leverage this research to address the three most common challenges.
China-Based Infrastructure Technology Providers Seeking Overseas Growth Must Overcome 3 Challenges
- Key Challenges
- Dedicate Senior Professionals to Support Overseas Business and Branding Strategy Development
- Improve Branding Awareness and Branding Perceptions by Delivering Better Market Communication and Enhancing Branding Images in Overseas Markets
- Improve Partner Awareness With Better Market Segmentation and Enhanced Support for Selective Channel Partners in Overseas Markets
- Align Overseas Market Requirements With HQs’ Product Marketing and Product Management Strategies
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