Consumers expect brands’ marketing messages and internal practices to be consistent, especially when it comes to diversity and inclusion. Chief marketing executives risk consumer loyalty if they promote D&I but don’t practice it internally.
- Key Challenges
- Challenge 1: Consumers Expect Consistency From Brands That Feature Diversity in Marketing
- Recommendation: Recognize the Marketer’s Role at the Executive Table and Analyze Current D&I Efforts
- Challenge 2: Consumers Seek Brand Diversity and Inclusion Initiative Information Online
- Recommendation: Ensure D&I Information Is Easy to Find
- Challenge 3: Younger Consumers Prefer Consistent Diversity Commitment; Inconsistent Brands Risk Alienating Future Consumers
- Recommendation: Audit Your Brand’s Place on the D&I Journey
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